He is notable for his love of Texas, especially Historic Grapevine and Ft Worth Stockyards. He is renowned for his love of the cowboy and western culture. He has a comedic, somewhat sarcastic and braggadocios superstar personality. He tends to use Spanglish phrases and is practicing kickboxing. He has an alter ego SuperTex™, where he fashions himself as a superhero and protector of truth, cowboy and western culture. 

Tex Dunright™ is available for licensing, advertising campaigns in various media and merchandise friendly formats including 2D, 3D, Muppet, mascot, and comics. He is available as a talk show host, musician, superhero, and sheriff, proudly declaring himself the world’s favorite cowboy aimed at a young adult demographic. Tex views the world through a contemporary cowboy and western lens. 

He is a singer-songwriter and plays both the guitar and harmonica. He also authors cowboy and western travel guides and has a forthcoming autobiography titled “Cowboy Up! A Humorous Cowboy Perspective on Life Lessons.”