Tex DunRight's mission is to promote cowboy and western culture with our partners brands, empowering our partners to grow their base of customers and get more out of their existing customers.
Why Tex Dunright? - Companies leverage Tex's celebrity's status and influence to enhance brand awareness and credibility. By using Tex Dunright's name, image, or likeness, brands can tap into the cowboy and western fan base and attract new customers. Tex Dunright provides a sense of exclusivity and authenticity, as his endorsement adds value and differentiation to your product, brand or service.
Global Impact of Cowboy and Western Culture
The cowboy and western culture is having a profound impact on global society. Asia, Europe, Africa and the Americas are experiencing cowboy and western market growth. Influencing many aspects such as fashion, music, and tourism. The image of the cowboy has transcended borders, becoming a global symbol of freedom, adventure, and the American spirit. This influence is evident in the way cowboy culture is celebrated in various countries, where it is incorporated into fashion, music, and even politics. Tex Dunright is the leading cowboy and western influencer and promoter. Tex Dunright is working to make sure its legacy continues to inspire new generations, reminding us of the enduring values style and fun reflected in the culture.
Tex Dunright is the perfect celebrity for your next print, tv or online campaign targeting Gen Z, Y, X & Baby Boomers
Join us for upcoming events, from line dancing competitions, music, family gatherings to special events. We can create a cowboy culture filled event for you.
Tex Dunright is more than a character — he’s a movement. With viral videos, cinematic storytelling, and a magnetic personality, Tex brings cowboy culture to the physical and digital frontier. From rodeo reels to dance demonstrations and lessons to heartfelt interviews, Tex connects with millions across platforms, making him the ideal face for brands seeking authenticity, adventure, and Americana with a modern twist.
Why Tex?
Multiple styles, personas, platforms and activation opportunities
1M+ cross-platform audience and growing
Viral engagement across pop, country, dance, drama, and lifestyle content
Proven appeal across demographics and geographies
Ready and brand safe for licensing, merchandising, and global brand activation
Great early adopters’ programs to “License the Legend. Lead the Cowboy Culture Revival”.
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Tokyo, Japan, Seoul Korea, Hong Kong
Coming Soon
Cowtown, Ft. Worth, Texas
Coming Soon
Amsterdam, Netherlands, London, Paris, Milan
Coming Soon
Tex Dunright is a celebrity available in various media and merchandise-friendly formats, including 2D, 3D, Muppet, mascot, and comics. He embodies the spirit of a cowboy and western talk show host, musician, superhero, and sheriff, proudly declaring himself the world’s favorite cowboy. His core target market is a young adult demographic, and he is also featured in games and toys through innovative licensing. Tex views the world through a contemporary cowboy and western lens.
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